The Skintrovert
The Skintrovert is a refreshingly honest podcast that challenges the way we talk about aesthetics. Hosted by Samantha Bazile—an industry veteran with over 20 years of experience as a patient, provider, sales rep, and consultant—the show dives into the conversations that are usually avoided or oversimplified.
This podcast is for patients and professionals who are tired of being sold to and crave real education. The Skintrovert explores the gray areas of aesthetics, breaks down what’s actually happening beneath the skin, and tackles controversy with curiosity instead of hype. There’s no pitching, no gatekeeping, and no pretending there’s only one “right” approach—just thoughtful discussions rooted in science, experience, and respect for the people behind the industry. If you’re ready to trade noise for knowledge and want a deeper, more transparent understanding of aesthetics, The Skintrovert is where those conversations finally happen.
The Skintrovert
Season 2 Ep. 17 - The Aesthetics Algorithm featuring Michael Razzano
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Social media in aesthetics can feel like a monster… or the most powerful machine in your business. In this episode of The Skintrovert, I’m joined by Michael Razzano for a real conversation about showing up online in an industry built on visibility, trust, and education. We dive into the pressure of creating content, the difference between influence and credibility, building a personal brand without losing yourself, and how social media can either amplify your voice—or completely overwhelm it. If you’ve ever questioned what to post, how to stay authentic, or whether social media is helping or hurting aesthetics… this one’s for you.
Connect with Sam Bazile
Stay connected and continue the conversation beyond the podcast. Follow The Skintrovert and explore more educational, honest discussions around aesthetics across these platforms:
- Instagram: https://instagram.com/the_skintrovert
- Website: https://theskintrovert.com
- YouTube: https://www.youtube.com/@theskintrovert
Join the community, trade noise for knowledge, and dive deeper into the conversations shaping modern aesthetics.
Hey y'all, welcome to the Sky Introvert. I'm your host, Sam Bazil. I hope y'all are buckled up because today we are going to be taking on a ride. You hear me? A ride. Now, today's episode is going to be a little bit of a continuation of a previous episode that I did. That episode was titled Social Media, The Monster or the Machine and Aesthetics. And I would really encourage you if you haven't tuned into that episode, just go a few back and give it a listen or a watch, because it is a unique take on my opinion of social media. How I feel that social media has grown and evolved into something that was just a personal space up to now something that you really need to conduct business. And while it is my opinion and my take, that's not what I want for the skintrovert. So I want the skintrovert to be a place where we all learn and grow together. I don't ever want the skintrovert to be just a space where you're just fed all of my opinions and my beliefs and my education level. No. I want the skintrovert to be a place where we all come together and we learn and we grow and we build this industry together. So in honor of that, I'm gonna take social media, the monster, the machine, and aesthetics, and I'm gonna turn it into the aesthetics algorithm featuring Michael Rosano. So Michael Rosano is a aesthetician that I have followed for many years. I love his content. Um, I appreciate how he educates his listeners. And to be honest, I thought he was the perfect person, very well qualified to bring in and build off of this topic. So buckle up, guys, and let's talk to Michael. So hey Michael, welcome to the Skintrovert. I am very excited to have you on our episode today.
SPEAKER_02Thank you so much for having me. I'm excited to be here.
SPEAKER_00Awesome. Well, I wanted you to take time to introduce yourself because I am more than impressed with who you are and what you bring to the table. Would you share with your listeners that may not know you a little bit about yourself?
SPEAKER_02Yeah, thank you so much for your kind words. I um I've been a licensed est physician for about five years. I'm originally from upstate New York and now I practice in Philadelphia. I work for a plastic surgeon. Um, primarily treat acne, but I love treating all skin conditions and I love to not only bring education onto my social media platform, but also humor. I love utilizing social media um as an advantage in my career and getting to teach and speech has been so so or teach and speak has been so, so amazing. So I'm excited to be here to talk about social media because it's such a hot topic in our industry.
SPEAKER_00Yes, well, thank you. I am very impressed with your resume, we'll say. And if I'm right, you've been an aesthetician for five years.
SPEAKER_02Yeah, five years.
SPEAKER_00Okay, so you and I kind of had a little bit of a different upbringing in aesthetics, if you will. Um, I've been around now for about 20 years, and it's very interesting because social media has evolved and it's evolved quite a bit. When I started as an aesthetician, it was not a part of our business at all. Social media was really just a place where we just shared personal things, maybe too much personal things that we probably shouldn't have. But that was our that was the that was the extent of it. So that was what we had. And if I wanted to share my before and afters, or if I wanted to, you know, show people my menu of services, we just website like the arc ages, you know? So I have seen such a really cool evolution of social media go from a place where it really wasn't even needed to, in my opinion, almost crucial to do business. Yeah. So I want to ask you, as someone who has come in, I would say when social media was already prevalent and needed, do you think that an aesthetician nowadays can be successful without showing up on social media?
SPEAKER_02I do. I think at the end of the day, like word of mouth and like family and friends and that kind of exposure is like still, you know, the best of the best. But I do think that social media is so important. I mean it it's essentially free marketing. So especially when you're starting out and you're slower, I think it's really, really important to get behind social media because there's not really like any harm you could do as long as you're, you know, posting appropriately and like keeping your image and profession looking good. Um, but there's only something to gain from social media. So at this point, I, you know, even if you're not comfortable getting in front of the camera, you can get behind the camera. There really is a place for everybody so that you can use it to your advantage in your business.
SPEAKER_00I agree 100%. And can you tell the listeners, has social media always been an important part of your career?
SPEAKER_02I would say so. I I um I started as soon as I started, I knew that I was gonna be slow. So I really wanted to figure out social media because I knew that that was such an important piece. You know, when I was in aesthetician school, I was following all of these aestheticians on social media, so I knew it was something that I wanted to get behind as soon as I graduated. So I started for Hand and Stone, which is a corporate company. And I mean, my books were very empty. And so I, you know, I figured out, you know, what I liked posting, what I didn't like posting. Um, and when like the view started happening and I was able to, you know, figure out the analytics and educate myself on what that stuff meant. Um, I learned, you know, what you know my audience liked to see, and it kind of just took from there. But the credibility that my platform has given me has really substantially helped me from you know, behind the room behind the bed in the treatment room. It's really helped me to get clients trust before they even come into the door because they're impressed by my platform. But I've also had, you know, so many opportunities as far as like speaking and teaching goes for other brands that I wouldn't have had without social media. So social media has definitely played a huge part in my career for sure.
SPEAKER_00I love that you brought that up and you said something that I think more people need to kind of hold on to. You said that it helped gain trust, right? Isn't that such a cool um I think that's such an advantage that maybe we would never have without social media? You're able to truly speak to people before they even walk through your door. So your funny reels, things that you think people aren't even watching, you know, or it doesn't even matter. It does. They see your personality, they see how funny you are, how engaging you are, and that brings them in. And then you throw that on top of your education pieces. You show you're smarts, you show your before and afters, you show how qualified you are to be here. It's just a recipe for success. It, like you said, it lays down a good foundation of trust that makes people want to come in and see you. So for anybody that's listening, any new aestheticians that maybe might be a little bit scared or nervous, or not even aestheticians, just providers in general. If you're scared or nervous to post on social media, that's normal. Yes, it's very scary, but see how great that can be for your career just having a lot of people.
SPEAKER_02I wasn't always so comfortable with social media. I remember like I was dating my ex at the time back in New York, and I would like come and like show him my reels. I was so proud of myself, and he was like, You look so stiff, like you are not like this in person. So it's like even for me, people might look at my platform and like be really impressed with how comfortable I seem in front of the camera. Like it has not always been like that. So it's definitely something that you know is gonna take time. And I think just like getting in that mentality that it is gonna take time, and that there's you know, only only nowhere to go but up from here, I think is important to keep in mind.
SPEAKER_00I love that. Well, I think besides, like you said, there's so much positivity in it. You can show your smarts, you can show your before and afters, you show your work, you get to build a relationship with people before they even meet you, which is wild. So you have all these positives, but I definitely see a kind of a weird little shift happening lately. Um, I don't know about you, but I'm gonna assume because we have probably have the same FYP because we see the same things, but there's been so much negativity coming out lately, and that just makes me sad. I see other providers going on and they're bashing providers for maybe services that they don't offer or product lines that they don't carry, or um, you know, coming down, like I see like scientists or other providers like coming down on people for actually having the balls to get on and educate. That breaks my heart. It really does. It breaks my heart because I do understand the need to write or wrong. So, like if you, and you've done this before in your career, like if you see like wrong techniques or maybe some red flags that patients should be able to identify walking into a practice that maybe might not be qualified. I get that. And look, I back that 100%. There needs to be more transparency, more education. But what I don't love seeing is the bashing and the disrespect coming from products and services that are truly backed by science. They're clinically backed, they're things that have been around forever. And I just don't love it. It just gives me like mean girl vibes. I I don't, I don't, I just hate it. And I think I I mean I might have had this figured out, but before I give my take on it, have you ever had any of this like negative energy on your social media with your presence?
SPEAKER_02No, absolutely. I just did a a podcast with Clean Skin Club and I talked about diet and acne, which is like such a controversial topic for aestheticians to be having that conversation. And I mean, this was filmed like eight months ago, so I definitely would probably rephrase some things if I could go back in time just from what I experienced on social media and like what I've learned as far as like language being important, certain languages that you're using, and like how to approach the conversation as an aesthetician that's not necessarily like crossing your your scope of practice. Um but I absolutely have, and you know, in that in that moment, you know, you just acknowledge and move on. But at the core, you're still, you know, there posting to um to help people and to put out educational content. And like none of the information that I necessarily said was inaccurate. It just people would argue that it wasn't all of it's not clinically, you know, clinically backed by clinical data. So we shouldn't be saying things that aren't necessarily clinical backed, but clinically backed by clinical data, which I don't know if I agree. I think you know, experiences are important to share.
SPEAKER_00Yes, absolutely.
SPEAKER_02And I don't want things like that to discourage people from posting because it's just you know, nobody wants to be blasted for posting misinformation. But I I that's the one part that stinks about that is I feel like it can be discouraging for a newer aesthetician or someone that isn't super comfortable posting, and then they're only looking at the the cons and not the pros as far as like what the outcome could be.
SPEAKER_00I think something just to note here on that topic. I this is the thing, like you and I as aestheticians, so we're educated by maybe the school that we went to, right? So we get that education. But then as we grow in our career, sadly for aestheticians, there really isn't a whole lot of continuing education for us. So, what our education is based on is brands. It's based on maybe device education or and this is what we have access to. So, what we do is we're sitting here building our treatment plans, we're building our education practices, we're doing all that based on what we were given. And it's just sad that someone can come on and just rip us to shreds because it's not always misinformation. Sometimes this industry is growing and it is growing leaps and bounds. And maybe what was 100% factual and correct five years ago. Now, maybe we have a different way of treatment. So I think that's also something to understand that people are trying to tout people or come down on people for misinformation. It's not necessarily misinformation, it's just a different way of treat, you know. Like I say this a lot of times when I'm mentoring aestheticians and other providers. I tell them there's not a black and white way to get to the finish line. There is many, many roads that we can take. And as a provider, it's your responsibility to get as much education as you can. And once you're knowledgeable, then you get to decide which way you want to take, which road you want to take to get to that finish line. And it doesn't mean that someone takes road A, if you're taking road B, that they're incorrect. It just means that they're taking a completely different road to get there. And as a provider, by the way, who is also absolutely qualified to be here, sit down, calm down, worry about you, get in your space. And I feel like there's not enough of that. Like I had something happen recently. I mentored an aesthetician, and she um, and look, just to give a backstory on her really quickly, this girl, there is not an education platform that she does not sign up for. She craves it, she just wants all of it. So she's getting all of this information. She's super excited. I helped guide her making this video on just product ingredients. It was like glycolic acid, saladload, that kind of stuff. She made a beautiful video. It was actually quirky and it was funny and engaging. And it even prompted them for like feedback, and it was just so good. And I remember like weeks had passed, and I reached out and I was like, girl, are you gonna post that video? And she's like, No, I chickened out. And I was like, why? And she's like, Well, because I was like scrolling through my Instagram. I mean, my yeah, my Instagram, and then I saw this like scientist come on and he was slamming other aestheticians for saying like what he felt was incorrect, but what he said wasn't what I learned. And so now I'm just not gonna do it and I'm scared. Um that breaks my heart. It makes me so sad because it literally like dimmed her shine. She was so discouraged. It actually started making her question everything she's ever learned. And I just don't feel like that's what this is supposed to be. I think you should feel confident in this space. Do you agree?
SPEAKER_02Absolutely, 100%. Yeah. I mean, that's unfortunately there that's just something that you have to be mindful of when you're posting on social media, is you do have to be open to maybe, you know, experiencing some negativity. Um, I have been on my platform for five years. I have probably experienced 5% negativity and 95% positivity. So you really just have to focus on all the good responses because the feedback will should be, you know, mostly positive for the most part.
SPEAKER_00I love that feedback. I think that's great. And I do think I kind of, and I could be wrong on this. Again, this is going to be completely opinion-based. Yeah. But I kind of think I have it a little bit of it figured out. Because I've tried to kind of go back on a lot of the negative posters and a lot of the negative stuff that I see. And I almost feel like it's coming from a place of pressure, pressure to be relevant. Because I don't know if you may not have experiences because I feel like all of your content is gold, but I certainly have. When you put time and you put effort into creating something, and then it just doesn't get engagement, right?
SPEAKER_02Yeah, and then sometimes the stuff that takes me five minutes to do will get all the engagement.
SPEAKER_00And I'm like, it's so frustrating. So not for that.
SPEAKER_02I put in work.
SPEAKER_00Correct. Okay. So you you you kind of get where I'm going. Like, I feel like you go through so much to create, which by the way, is considered a free job. It's like a second job. We work in nine to five, then after that, we gotta create all this content. So when it doesn't get the engagement that you want, you feel like a little defeated. Yeah. So I think what they're noticing is that maybe the educational content or the things that are taking you forever to do don't really get engagement. But I think when people start posting about controversial topics or the messy things, well, that gets all the views.
SPEAKER_02That's why that's why people rage bait because they want engagement. But I think it's important to know, and this is a funny story that I'll tell you. I don't know if it's funny, but um, an interesting story I'll tell you is like when I started popping off on social media, I was like only doing the funny reels and I was getting all of this like traffic and like views, and that felt really good, but I felt like I couldn't retain the traffic, like I wasn't converting them to followers. So it wasn't until I posted, you know, the educational stuff that I started converting a lot of that traffic that was coming to my page. Interesting. So I do think it's productive to you know understand that not every post is gonna be a home run. And I think having a flow and a balance of, you know, posts that are gonna get you a lot of traffic, so you can drive that traffic to your profile, but also have the posts that will retain that traffic because the content has to be valuable for people to want to stay. And that's where you know educational stuff really, you know, shines for that is for that piece of social media.
SPEAKER_00That is awesome feedback. I I appreciate that. I wasn't even going there with my thought, but like that's no, I think that's good to know. This is what this is about. It's good, this is gonna be hopefully very valuable to somebody, especially somebody that's new and maybe questioning if this is worth their extra time. So I I do appreciate that. Um, really though, like what I what I kind of was just finding was that I just think, and I get it, I understand everybody loves messy, everybody loves drama. So when you rage bait or you post that clickbait stuff, that that messy content, it's gonna get you the views and it's gonna get you the attention that you want. But I almost feel like, and maybe this is just the educator in me and the passion that I have for this industry alone that makes me feel this way. But personally, I would rather post something valuable to this industry or educational and have five people like it than to post the messy stuff or the controversial stuff or something that tears someone else down and get five million likes. And I get it, I know that there's different types of people, but that's where I that's where I feel, that's where I feel I was. And I hate that. I I hate that some people do feel the need to do that just for the attention. But I think I think there's something to be said here. And you made a video about this, and I'm hoping you can explain it. But I think what people are doing is they think, well, if I get all this engagement, if I get all of these likes, if I get all this attention, all of my competition is gonna assume that I am just so busy and I've got all this business. You made a video about that. Would you mind just giving us a little bit of info on that content?
SPEAKER_02Yeah, absolutely. I think it's important to know that like follower account, yes, it like I I do like what it like I said, it gives my clients trust. They see that I have a large platform, they get excited to see me before we even met. Like, that's really cool. But like also, I when I I started blowing up on Instagram even before my books were like remotely full. So I might have had 10, 15, 20,000 followers, but my books were not, did not reflect that whatsoever. So I think it's important to keep in mind that like just because someone has a large follower account doesn't mean that they're busy. And the my point with that is is when you do that and you compare your profile to other people, and now you're now you're not in an unproductive mindset where you're comparing yourself to other providers, and oh, this esthetician has 50, 100,000 followers, but like you don't know if they're booked and busy. And then I have people that are when I made that video, I had so many estheticians, which was beautiful to see, like commenting and being like, oh, I only have like 800 followers, or I have 1200 followers, and I'm like booked four weeks out, and I'm like, that's better than me, pop up. Like, so I think it's important to know that like don't compare yourself. You don't you don't know what their exact situation is, and like, yeah, like a big follower account might be pretty and impressive, but it doesn't really mean as much as you know, it doesn't mean that they're you know busy in the treatment room. So I just I don't think it's productive to compare yourself to another provider because there's you know it's just it's not productive, and it it might not mean anything.
SPEAKER_00All right, so I love that view. I think it's important for people to know that because I think they get lost in the sauce, and that's not really something that everyone needs to get caught up in. And I I want to bring up another reel that you made. Um, yeah, it actually was a huge breath of fresh air for me, especially getting caught up in all of the negativity that I'm constantly seeing when I see something like what you posted. It was like, oh, you know, those things where you're like, okay, good people actually exist. So you made a reel that, like I said, in the midst of all of the negativity and the provider slamming peers, I stumbled across it. It was just refreshing. So, do you remember the reel that you made? You posted about how you were explaining a meme that you had posted about making fun of aestheticians that were concerned about other aestheticians. Do you remember that? And can you kind of explain where you were going? I I just found it refreshing because you're you know which one I'm talking about, right? Okay. You are a provider that does feel it necessary to call out like incorrect technique or burning someone or something like that, but you're not calling out a provider's, you know, you're not slamming them as a person. And I just I I felt the way you handled yourself and coming back and saying, well, if it if you felt that, or if anyone took it out of context, it was just beautiful, it was a beautiful experience. So would you share?
SPEAKER_02Thank you. Yeah, I mean, I I I think I also acknowledge, like I mean, like you mentioned it, it's it's so toxic that aestheticians are like worried about what other aestheticians are doing. And I had made a I had green screened a uh uh video like two years ago and and you know, challenged this aesthetician's view on purging because she said it wasn't real, which to me I completely disagree, but I was disappointed that like that was something that I green screened because you know, if her clients are getting results and her clients are happy, like she there really is no study that says purging is real. It's just it's just it is what it is. You know, doctors talk about it, it makes sense to me, it makes sense to a lot of people. But that was uh a point where I was like, okay, I probably shouldn't have done that. But it but what I will stand by is like, and and usually it's like a lot of things that are happening in different countries, there must not be like laser safety in other countries, but like when you're like blatantly shooting a laser and like the clients physically are comfortable, nobody's wearing goggles, like the technique is just awful, or like clients are getting burned because of providers just being, you know, lax or not, you know, just being negligent, like that I feel like deserves to be called out. I would never like use someone's handle um or like show the aesthetician in the in the post, if that makes sense. Um, but that kind of stuff because our our industry is, you know, it gets a bad rep when these things happen. You saw what happened to Sony Dakar when she, you know, burned that poor girl in in Los Angeles. And and that gives our our industry a bad rep. It makes estheticians look like they're not educated or they don't know what they're doing, or the educational requirement is not enough to, you know, have us perform the services that we're performing or do the treatments that we're doing. So I think like clients getting harmed is the kind of education that I think is appropriate. It's a green screen. Um, but just like you said, from point A to point B, we're both getting they're like challenging another aesthetician because they do something differently. That's when it's not okay, in my opinion.
SPEAKER_00I you're so classy. I love it. I love it. Thank you.
SPEAKER_02I'm not in my personal life, you'd be so impressed.
SPEAKER_00Well, listen, as long as you're classy as an aesthetician, you always have my back.
SPEAKER_01So you gotta have a good one there, have I, right? Yes.
SPEAKER_00You you handled yourself incredibly well, better than most that I've seen, because this is a thing. We're we're human, we are flesh and bone, we are not perfect creatures, and there's always gonna be times where we either make a mistake or like I mentioned earlier, we're growing in our career, we're learning different things. And you need to feel confident in who you are, but also safe to come in and say, listen, I want to revisit something that I said previously. I want to bring that back up so we can kind of talk about it. And what that does is it shows other aestheticians and other providers not to be afraid to share what they know, but also to be humble enough to say, let's revisit this or even open up another dialogue or another conversation for more of us to get together and learn and grow. It's just, it was handled very well. And I, like I said, I wish more in this space could do that.
SPEAKER_02I think humility. Oh, sorry, I didn't cut you off.
SPEAKER_00No, no, go ahead.
SPEAKER_02I think humility is probably the most important thing to have too when you're gonna have a social media platform because, like we mentioned, I mean, we get a lot of information from different companies. Some of it's brand bias, a lot of it's true, some of it's not. And so there are things that I was taught that I've learned to be untrue. And I think having the humility to own when you do something incorrectly, or maybe you weren't thinking well in that moment and months, weeks, months down the road, you you know you regret what you said. I think having humility is it doesn't, it doesn't hinder your reputation. It doesn't make you look less trustworthy to say, okay, I said this, I think this now, or I did this in this moment, and now I've had some time to reflect. I think humility is really beautiful, and I think people are insecure to be humble because or have humility because it they they're worried that it's gonna tarnish the reputation or make them look less than. But I actually would trust and respect someone that can own that and be humble and admit when they haven't been perfect versus someone that's just trying to put on this facade that they like do no wrong.
SPEAKER_00So I just thought that's I agree 100%. Okay, listen, I don't want to keep you too much longer because I know you have a very busy schedule, but I do have a couple little ending questions that I want to ask. So, as someone who is both a successful pride provider and a content creator, what advice would you give a provider when deciding on what content to post?
SPEAKER_02I would say, I mean, if you're just getting started, I think it's okay to try different things and see what works, but you do eventually want to get to a point where you have a niche or you have something that you're super passionate about and that you're really good at and do well in. Um, and then take it from there. Once you figure out what kind of content you like or to post or what kind of skin condition that you want to focus on or service, I mean we're an aesthetic, so you could wax, nails, acne, pigment.
SPEAKER_01Yes.
SPEAKER_02Really owning your niche and focusing on that because that will set you apart from other providers and make you memorable.
SPEAKER_00I love that. All right. In your opinion, what type of provider content is the most valuable to the patient, to the consumer? What do you think they love to see the most of, especially of what you post?
SPEAKER_02Yeah, I mean, of course, before and afters, that's a non-negotiable in our industry. And then, of course, the educational piece makes it look like you know what the F you're talking about. So I love that.
SPEAKER_00You gotta be credible, gotta be exactly all right. So one other thing, and I think this we might have talked about this, but if you want to highlight it again, have you ever chosen just not to post something and why did it ever like not align with you? Or did you ever feel pressure to have to post something that you didn't want to? I mean, I almost feel like you have such a great control over your social media that I don't think you've ever been put in that predicament. But if you were, like you you're obviously growing, and you know, you're gonna get more brand deals and more people are gonna be reaching out to you.
SPEAKER_02Okay, I can I can I have one example. I did like turn down a neutral geno contract once, which I was like, ooh, like big commercial brand. Like I'm a made it, it's my big break. But I'm also like, because I I they they wanted me to put it on my page, and like I was thinking about it, and I was asking a couple providers, and I was like, this is such a good opportunity, but like I remember um shout out to Kelly if you're listening. I uh uh Vanity Skin Lab in Michigan. She was like, I would just be confused because you have access to better things. Why are you promoting something else? And I was like, that's what I needed to hear. So I ended up turning it down. Also, it'll confuse my clients because it's like, why are you recommending this $30 sunscreen to $20 sunscreen for the drugstore? But you're recommending, you know, this $40 one for face reality if I can just get this one. So that was something that I had to, you know, be like, I want to take this, but I can't because it would it would confuse my audience and it would confuse my clients.
SPEAKER_00Yeah, but this is why you're so genuine, because you are always a provider before you're a content creator, and you are putting that first, and so you're putting your patience and I just I appreciate that. That's awesome.
SPEAKER_02That's so important. That's such a good point, too, because I feel like a lot of aestheticians are like because being an esthetician or being a service provider, I feel like is is so much popular now than it's ever been. And I feel like I even I was talking to the owner of the school that I went to like a couple weeks ago, and a lot of these these uh uh you know, as people going to aesthetician school, they're kind of like going to aesthetic school because they want to have a following on TikTok or they want to have an Instagram or they want to be a content creator, and it's like you will never be the best provider for your patients if your heart is literally in because you want to pop off on it.
SPEAKER_00Yes, yes.
SPEAKER_02So I think it's important to know that you're doing things for the right reasons and you're a service provider before you're a content creator for sure.
SPEAKER_00My God, I love that. Okay, and the final question, Michael.
SPEAKER_02Yes.
SPEAKER_00Do you think social media is the monster or the machine in aesthetics?
SPEAKER_02She got some monster tendencies, but I think it's definitely the machine.
SPEAKER_00Okay, good, perfect. All right, I agree with you. Thank you so much for spending time with me and all the skintrovert listeners. And I don't know that it's possible, but if they don't know who you are, can you give them your handle where they can find you? And then if they want to come in and have some services or treatments where they can find you.
SPEAKER_02Yeah, absolutely. I am mostly active on Instagram, so Micro Rosano Skin. I think it's the same on TikTok, but I'm not super active there. Um, and if you're ever in Philly, I am located in Northern Liberties at Philadelphia Facial Tossic Surgery in Medspa. I'm there Monday through Friday. So if you're in town and you want to do come in for a service, come through.
SPEAKER_00Love it. All right. Thank you so much, Michael. Thank you, Skintrovert listeners. And until next time, bye guys.
SPEAKER_02Bye.
SPEAKER_00Think of the skin trovert as your aesthetics roundtable, not a training manual. This podcast is for professional education and discussion. It's not medical advice. Your scope of practice matters, regulations vary, and your license always. To continue the conversation or follow the skintrovert on Apple, Spotify, or any platform that you listen to your podcast.